04 Aug 2021 | 12:12 PM
Averda, one of the oldest waste management firms in the Middle East, is the latest member of the Terra Carta Initiative founded by the Prince of Wales.
The Terra Carta initiative is a ten-point action plan that defines the path any sustainability venture should follow. The program includes collective engagement, industry-specific round-tables, and dedicated investment drives; the program aims to attract green stakeholders. As the newest player in the team, Dubai-based Averda has pledged allegiance with all Terra Carta's action articles.
Averda, founded in 1965, is one of the first private enterprises with an intent to make sustainability a good business goal. It's present in Saudi Arabia, the United Arab Emirates, Oman, Qatar, Morocco, the Republic of Congo, South Africa, India, and the United Kingdom. Averda employs 14,000 people and is known for its efficacy.
Averda believes in a circular economy — an ecosystem where everything produced can be regenerated. Consumers can buy into any ladder of the value chain. Unlike the 'take-make-waste model, a circular model ensures that we return to Mother Nature everything we use.
HRH The Prince of Wales said:
"The more companies that sign up to the Terra Carta, the greater its capability will be to drive the change we so desperately need. I can only encourage more people to join this urgent call to arms."
Malek Sukkar, CEO of Averda, said:
"We are proud to join HRH The Prince of Wales' Terra Carta charter - every day must be Earth Day. We share the Prince's belief that the private sector must drive the global change towards a sustainable future, and we look forward to expanding our contributions. Our effort to constantly innovate the way we do business — including recycling and energy efficiency initiatives and converting waste into energy- is the first impactful step within this important commitment. Being part of such a prestigious coalition of the willing makes us optimistic for the future that we can create together."
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